Performance Marketing News

What drives e-commerce sales has changed quickly in just 6 months. In January, we looked back at what worked the previous year, added upcoming opportunities and potential trends and wrapped up with a “here’s what is driving e-commerce sales in 2020!” But that was 6 months ago. So much has already happened this year that […]

Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.

I am always on the lookout for great thought experiments. I love them, and I can often use them for metaphors for affiliate program management. It’s a great teaching tool, a lot of fun to talk about, and a great way to merge two really fun topics. While I am not a big fan of […]

2103 brought so much to JEB and this industry.  I was blessed with an invitation to join a fantastic PMA committee, we landed many amazing clients, our team continued to demonstrate amazing capabilities and the industry scored some huge wins across the country.   But what does 2014 bring?  To be honest, I’ve got as […]

Every year we try to produce relevant, useful content on the JEBCommerce Blog Post.  Stuff you can use whether you are an affiliate, advertiser, agency, affiliate manager, search guru or marketing exec.  Here are a few of the most visited and shared posts from 2013. Incremental Affiliate Sales – It’s Coming Many years ago I […]

Addressing the challenge of cart sniping in affiliate marketing, this article highlights a strategic approach to turning it into a profitable opportunity. By collaborating with high-ranking affiliates and offering targeted discounts, advertisers can significantly enhance traffic, orders, conversion rates, and revenue.

Have you increased affiliate sales dramatically and you are still getting the grumpy cat from the CEO?  Than you have come to the right place.  This is the 5th and final part in our series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2 andPart 3 and Part 4.  We have discussed definitions, some possible […]

This is the 3rd part in a 5 part series on incremental sales in affiliate marketing.  Catch up on Part 1 and Part 2.  We have discussed definitions and some possible ways to calculate incremental.  Today let’s dive into who may want to do this. Who is this right for? We are currently walking several […]

This is the second part in a 5 part series on Incremental sales.  Haven’t read the first part, click here.  In this post we will be going over possible ways to calculate incremental sales.  It’s different for just about everyone. How is it calculated? I truly wish there was one simple formula that all advertisers […]

Many years ago I was involved in a profitability rationalization project at a large retailer.  The assumption was made, by others, that affiliate sales were not as profitable as previously thought and that many sales would have happened already, or they were simply increasing costs of other channels.  I learned a lot during that period, […]