Performance Marketing News

At JEBCommerce we focus heavily on profitability, new customer acquisition, and increasing the margin for our clients in this channel. New Customer Acquisition is one of the methods we measure programs by as well as a tactic to increase margin and the overall success of the channel for our clients. We’ve written about this subject […]

This is the second part in a 5 part series on Incremental sales.  Haven’t read the first part, click here.  In this post we will be going over possible ways to calculate incremental sales.  It’s different for just about everyone. How is it calculated? I truly wish there was one simple formula that all advertisers […]