Performance Marketing News

Don’t stare directly at these results, you go blind they are so bright!

New customer acquisition through the affiliate channel continues to be a larger focus for all retailers. How would you like 90% of customers acquired through your affiliate program be new to your company! Check out mini case study where we show we did that with one of our premier home and decor clients.

Some thoughts on measuring New to File (new customer acquisition) in Online Marketing

At JEBCommerce we focus heavily on profitability, new customer acquisition, and increasing the margin for our clients in this channel. New Customer Acquisition is one of the methods we measure programs by as well as a tactic to increase margin and the overall success of the channel for our clients. We’ve written about this subject […]