Performance Marketing News

The conversion funnel helps illustrate a consumer journey from awareness to conversion. This is what made marketing “click” for me, and led me to pursue a career in the industry. Fast forward 10 years and I still use it to identify different marketing objectives I want to accomplish. Like a machine, the funnel has multiple […]

Social influencers have been a hot topic in the affiliate industry as of late. Search just about any vertical and you’ll find thousands of social influencers. We’ve personally seen how they increase brand awareness, but the cost to work with them has gone up recently as well. With so many influencers out there, how do […]

The impact social media has had on society is undeniable. For most it is the first thing we check when we wake up and the last thing we check before we go to bed. Ah yes, social media may consume our lives but no matter where you stand on the subject it has been a […]