3 Ways Amazon Changed the Affiliate Marketing Industry

Affiliate marketing has deep roots dating back to the late 1980’s.  Arguably, one of the biggest contributors in growing the industry was Amazon in 1996. While Amazon wasn’t the first to pioneer affiliate marketing, they were a definitive milestone in the process. I'll outline 3 different ways Amazon has helped…
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Navigating the Conversion Funnel

The conversion funnel helps illustrate a consumer journey from awareness to conversion. This is what made marketing “click” for me, and led me to pursue a career in the industry. Fast forward 10 years and I still use it to identify different marketing objectives I want to accomplish. Like a machine,…
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5 Keys to Achieving Good Company Culture

For those who visit our office, it never fails, “woah, you have a ping pong table in your office?! You must have an amazing company culture!” Wait, what? How has the ping pong table become synonymous with company culture? Don’t get me wrong, the fact that we can decompress and play…
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Meet the Newest PMA Board of Directors Member, Jamie Birch

JEBCommerce is proud to announce that Jamie Birch is the newest member of the PMA’s Board of Directors. The PMA or Performance Marketing Association, is a non-profit trade association founded in 2008. Their mission is to champion and protect accountable performance marketing. The main goals are to promote growth within…
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Choosing the Right Social Influencer

Social influencers have been a hot topic in the affiliate industry as of late. Search just about any vertical and you’ll find thousands of social influencers. We’ve personally seen how they increase brand awareness, but the cost to work with them has gone up recently as well. With so many…
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2016 Recap – A Year Of Growth For JEBCommerce

Now that the wine is drunk and the remains of the trays and trays of shrimp cocktail have been thrown out, it’s time to concentrate on writing 2017 on all our checks!  Wait, does anyone use checks anymore?  Well, anyway…  Happy New Year and welcome to 2017! As I…
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