Launching an affiliate program during COVID-19 and beating forecasts.

Posted May 14, 2020 in
Last updated: December 21st, 2020

When our client’s affiliate program launched in December of 2019, there were only far off conversations of COVID-19 and how it was impacting other countries. And I think most of us thought this would be like swine flu or H1N1. While it caused much heartache for those affected, it didn’t stop our economies or lead to shelter in place orders.

Then COVID-19 came to America and work from home became a thing, and the economy took a huge hit, and continues to do so.

Our highly experienced affiliate managers didn’t miss a beat. Here is how they met and beat every projection and forecast we and our clients had for this launch:

  • They didn’t miss a beat.  As the environment changed, they reviewed their Strategic Roadmap and identified the elements that were still relevant and the ones that weren’t.
  • The tactics that no longer applied were dropped and a heavier emphasis was placed on the tactics that were.
  • They performed a vulnerabilities assessment to identify the areas of weakness for the program.
  • They created a mitigation plan for each of those vulnerabilities.
  • Then they executed their new plan.
  • Aggressively reached out to top partners to negotiate integrations, placements and exposure, integrating a top performing partner that had otherwise refused to partner, but by leveraging all our relationships our team got them on their site.
  • Since this client had not yet focused on their SEM channel, the team used affiliate partners to fill the gaps by bringing in two ™+ partners and one long tail keyword search affiliate partner.
  • Created custom landing pages for individual affiliates to increase conversion rate.

In times of crisis and change, it is important to review plans, pivot and mitigate risk and then get moving. As Brad Pitt’s character said in the beginning of World War Z – “movement is life”. And that is true in times like these.

If you need help creating a plan for your affiliate program right now, set up a 15 minute free consultation with me personally and I’ll help you get on track.  You can set up a time at or contact us at

Was this article helpful?
This field is for validation purposes and should be left unchanged.

Comments ()

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!