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127% increase in revenue and 23% increase in producing publishers.

Posted August 6, 2020 in

Growing a large affiliate program in a hyper competitive market is difficult and takes dedication, time and expertise, but most of all relationships. We were able to increase sales YoY by 127%, producing affiliates by 23%, conversion rate by 14% and clicks by over 79% for this home goods advertiser this year. Here is how we did it:

  • Changed the way the discounts were applied site wide so consumers automatically received the coupon when clicking on an affiliate link promoting it. This led to an increase in conversion rate and AOV
  • Advanced notice to large media partners.
  • Utilized several tools to incentivize media and large publishers to get more exposure
  • Strategized with top PPC publishers and shared customer path to purchase data to allow them to better optimize their efforts to take market share from others and increase revenue and traffic dramatically

Unique strategies are key to growth, and when you are in a hyper competitive market, you can’t simply throw out a coupon and expect revenue increases and incremental sales. Want to hear more about how we can do that for you too? Contact us at gethelp@jebcommerce.com for a free 15 minute audit.

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About the author

Jamie Birch

Founder/CEO

Connect with me on: Skype
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!