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68% increase over previous monthly high in the affiliate program during an economic downturn.

Posted July 2, 2020 in

Uncertainty is the word of the day currently. As economies change seemingly daily and retailers rush to react in the right way to this ever changing environment, the question of growth is squarely in the forefront of everyone’s mind. Can digital sales and an affiliate program grow during a global pandemic? The answer is definitely yes!

Our team worked with one of our Home and Garden advertisers to generate their best month ever in their affiliate program! It was a 68% increase over their previous high.

Here are a few things that led to that increase:

  • We worked with the client to auto-apply sitewide discounts so it made it easier for affiliates to promote and consumers to receive
  • Our team worked overtime and on weekends to give advance notice to our media and content publishers so they had time to prepare their marketing plans for these offers
  • We worked closely with those media partners and content publishers, providing custom commission schedules for better exposure to our client’s ideal customers
  • Reviewed and optimized the customer path to purchase with our PPC publishers that operate industry specific review sites to enable them to better promote our consumer offers

With so much turbulence and uncertainty in the marketplace, you need a plan, you need strategy, you need a team with years of experience and all the relationships to make things work. I get so excited hearing stories like these, but to be honest, this is our norm.

Want to learn more or get help achieving these results for yourself? Email us at gethelp@jebcommerce.com and we’ll set up a free 15 minute conversation to get you started on the right path.

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About the author

Jamie Birch

Founder/CEO

Connect with me on: Skype
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!