YoYGrowthNovember

154% YoY growth for health and beauty client

Posted December 18, 2020 in
Last updated: March 8th, 2021

Influencer network partnerships take time to develop and create trust and an understanding of a brand and their goals. Several months of relationship building and campaign optimizations with RewardStyle led to nearly $150,000 in revenue and 700% year-over-year growth last month. This was exciting for the publisher and the brand was thrilled with the additional exposure from influencer marketing.

A strategic approach which included a long-term site wide promotional calendar helped drive new customers and brand awareness. A proactive approach to auditing these offers led to increased visibility from publishers.

In order to ensure orders were properly discounted and attributed to the affiliate channel, we appended discounts in the UTM parameters in order to automatically apply discounts at checkout. This also lowered the barrier to adding a discount at checkout, while also preventing high jacking of coupon codes.

If you would like to learn more about these optimization tactics and how to use them to grow your affiliate program, please email us at gethelp@jebcommerce.com and we will set up a call to discuss strategy.

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About the author

Stephen Robinson

Director of Affiliate Marketing

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Stephen was one of JEBCommerce’s first employees! He was one of our first account managers when JEB launched, and he now leads the entire affiliate department and strategy. In fact, over ten years ago, he built many of the original award-winning processes that our affiliate management team still uses to this very day. Since helping to launch JEBCommerce, Stephen has managed affiliate programs across multiple OPM agencies and worked driving ecommerce sale strategies within the private sector. Stephen returned to JEB in the Spring of 2018 and since then has championed the agency to win the, 2019 Pinnacle Award, OPM Marketing Agency of the Year! Stephen brings over 13+ years of account management, leadership and speaking experience in the affiliate space. He has managed both mid-sized and enterprise accounts including Audible, Bodybuilding.com, RedRoof Inn, PRWeb, Eastern Mountain Sports, Distinctive Apparel Brands, Palm and Hilton Hotels. Stephen has contributed to Feedfront magazine, as well as recently speaking at ASW2020. In his spare time, Stephen enjoys spending time with his wife and three beautiful daughters on the lake when he’s not training for triathlons. Up next - Ironman Coeur d’Alene, 2021! Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager