74% active publishers in month 5 with a 38% increase in revenue MoM

Posted July 16, 2020 in
Last updated: December 21st, 2020

New publishers added to a program, percentage of publishers active and percentage of publishers producing are three KPI’s you need to watch when working towards your affiliate program goals in any climate, especially our current one. With this retailer in the health and wellness category, we increased sales by over 28%, productive publishers by almost 39% and active publishers by 17%. Here is how we did it:

  • Added a premier cart abandonment publisher with a cart upsell feature
  • Integrated a paid search publisher that was strategically aligned with the client’s overall search strategy to ensure revenue growth and cost reduction with no order cannibalization
  • Added a premier super affiliate in the loyalty category after several months of negotiation with publisher
  • Negotiated strong placements with two top ten affiliates
  • Exclusive vanity codes with second tier publishers that enabled them to move into the top tier of revenue production
  • 2 content/niche publishers added, activated and began producing
  • Achieved 75% active publishers and 26% producing publishers in the program!

Constant optimization, recruitment and negotiation is key to any programs viability and growth. So very proud of how our team is doing with this advertiser.

If you’d like to learn more about how we did this and how you can to, contact us at and we’ll set up a free 15 minute audit of your activities and your programs.

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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!