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Affiliate Marketing Market Size Infograph

Posted June 7, 2012 in ,
Last updated: September 1st, 2020

Have you ever asked yourself how big the affiliate marketing is? We have, many times. So have our clients, potential clients, affiliates and the press. We took some time this spring to scour the interwebs and find any possible data on the affiliate channel we could. It is surprising how little data is aggregated by the performance marketing channel. But, we were able to pull together many nuggets. It’s clear, affiliate marketing is big, vital to the success of any online companies and isn’t going anywhere soon.

Special thanks to Peter Figueredo at AffiliateBenchmarks.com for allowing us to use some stats from their research. The remaining pieces of data can be found at Forester Research, Shop.org and the IAB.

Affiliate marketing is a big opportunity. If you’d like to find out if you should be marketing through this channel, contact us at 1800-208-6215 x111

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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!