Have you ever asked yourself how big the affiliate marketing is? We have, many times. So have our clients, potential clients, affiliates and the press. We took some time this spring to scour the interwebs and find any possible data on the affiliate channel we could. It is surprising how little data is aggregated by the performance marketing channel. But, we were able to pull together many nuggets. It’s clear, affiliate marketing is big, vital to the success of any online companies and isn’t going anywhere soon.
Special thanks to Peter Figueredo at AffiliateBenchmarks.com for allowing us to use some stats from their research. The remaining pieces of data can be found at Forester Research, Shop.org and the IAB.
Affiliate marketing is a big opportunity. If you’d like to find out if you should be marketing through this channel, contact us at 1800-208-6215 x111