The Amazon + American Childhood Cancer Organization (ACCO) GO GOLD® campaign is creating history and transforming the future of awareness surrounding childhood cancer as a national health priority. To spread awareness, they have created a month-long campaign called, PJammin®.
PJammin® was inspired by the children who tirelessly battle cancer each and every day. Pajama’s are the battle uniforms for children with cancer. Unfortunately, this can be a lonely battle fought in isolation within hospital rooms or confined to staying at home for months, even years. To show our support for these children, we’re asking everyone to accept the Dare to Wear PJammin® challenge.
Here’s how you can help:
- Accept the DARE TO WEAR PJammin® challenge and post a selfie in your pajamas to social media! #PJammin
- Challenge all of your friends, family, co-workers, athletic teams, schools, churches on social media to do the same by tagging and sharing.
How businesses can help
PJammin® at work encourages employers to allow employees to wear pajamas on a designated day then make an individual contribution, matched by the company.
How schools can help
PJammin® at school encourages students to make a donation and then wear their PJ’s to school to show support for other children fighting for their lives.