Image/photo: Are you adding value to your customers and to your merchant patners? This is a short video shot from my favorite office, Calypsos' Coffee in Coeur d'Alene Idaho. They offer business owners a great room to either host a meeting or to work from at any time of the day. The room provies a quite place that is comfortable and has all the necessities to work day to day. It's a great place and the room is an unexpected value add that keeps us coming back and sets them apart from their competition.

Are You Adding Value – Something Unexpected?

Posted February 10, 2009 in

Are you adding value to your customers and to your merchant patners?

This is a short video shot from my favorite office, Calypsos’ Coffee in Coeur d’Alene Idaho.  They offer business owners a great room to either host a meeting or to work from at any time of the day.  The room provies a quite place that is comfortable and has all the necessities to work day to day.  It’s a great place and the room is an unexpected value add that keeps us coming back and sets them apart from their competition.

They have something different that caters to a niche and is always being used.  What are you doing that adds value?  I hope you enjoy the video and I’d love to hear in our comments section below what you are doing.

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Comments (2)

2 thoughts on “Are You Adding Value – Something Unexpected?”

  1. The other point about value is that it's typically tied into a specific person or company, so value is attached, attributed or stuck onto something.If value is strongly created (eg: SouthWest air), then it creates very sticky customers and significantly increases LCV (lifetime customer value).Seems like it'd be only smart to work on that…

  2. Very good point Andrew. If you don't have a good product or company to promote, pre selling and adding value won't do much.

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  • Jamie Birch

    Jamie Birch

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Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!