Performance Marketing News

Affiliate marketing sites are providing loyalty opportunities for online shoppers in more ways than ever before. Q4 shopping success will be determined by how brands provide these sites with consumer-friendly perks and exclusives.

Learn why your affiliate marketing program will require digital advertising dollars to compete.

Q4 is upon us. Here are 10 things you can do now to ensure that your affiliate program is as successful as possible.

Our time-tested processes helped beat the client's initial 6 month goal by 236% in just 2 months ... while migrating networks. Here's how we did it.

JEBCommerce has joined with Qapital to bring their financial services to the affiliate channel.

Affiliate marketing can quickly amplify a trend or pop culture moment, maximizing PR teams’ efforts to capitalize on a client opportunity.

Affiliate marketing KPIs are now being shared by multiple industries, including Public Relations. Impressions, brand awareness and views have been replaced with clicks, purchase intent and engagement. This welcome change helps brands make better decisions as it relates to performance marketing.

Affiliate marketing recruitment is similar to PR pitching - building relationships. Affiliate recruitment can add more outlets for brand stories to shine.

Two big players in the digital marketing space, namely Affiliate Marketing and Public Relations (PR) are currently undergoing a significant and exciting shift, one that exposes ways each can help the other succeed, and unlock new opportunities for the brands they represent.

PR agencies should consider partnering with affiliate marketers for optimal client tracking.