We are getting geared up to run our next MyAffiliateCoach training sessions starting later this week and I was just going over one of our modules – building strong relationships. It’s really one of the most important aspects of any successful affiliate manager. Being able to build great, win-win, relationships is the foundation for a solid program. It’s also a good skill-set to have in your life in general.
I was going through some of the “don’ts” that affiliate managers should never do and I thought that would be good to share. I’d also love to hear from you, both affiliates and affiliate managers, – what do you think are some of the big things that affiliate managers should never do. Things that lead to horrible relationships?
Here’s my short list:
- Never pretend that you know the affiliate’s business better than they do
- Don’t assume you need to “teach” the affiliate about affiliate marketing
- Don’t spam, whether that is in forums or emails
- Don’t misrepresent yourself or your company
- Don’t drop the ball, if you promise something – deliver that something
- Don’t expect your partners to do something you wouldn’t be willing to do
- Don’t promote something you yourself do not understand
There’s a few of mine – what are yours?