Are you making these relationship mistakes with your affiliate partners?

Posted March 9, 2011 in

We are getting geared up to run our next MyAffiliateCoach training sessions starting later this week and I was just going over one of our modules – building strong relationships.  It’s really one of the most important aspects of any successful affiliate manager.  Being able to build great, win-win, relationships is the foundation for a solid program.  It’s also a good skill-set to have in your life in general.

I was going through some of the “don’ts” that affiliate managers should never do and I thought that would be good to share.  I’d also love to hear from you, both affiliates and affiliate managers, – what do you think are some of the big things that affiliate managers should never do.  Things that lead to horrible relationships?

Here’s my short list:

  • Never pretend that you know the affiliate’s business better than they do
  • Don’t assume you need to “teach” the affiliate about affiliate marketing
  • Don’t spam, whether that is in forums or emails
  • Don’t misrepresent yourself or your company
  • Don’t drop the ball, if you promise something – deliver that something
  • Don’t expect your partners to do something you wouldn’t be willing to do
  • Don’t promote something you yourself do not understand

There’s a few of mine – what are yours?

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About the author

Jamie Birch


Connect with me on: Skype
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!