Affiliate Program Management: How to Manage Affiliates like a Pro - JEBCommerce

Affiliate Program Management: How to Manage Affiliates like a Pro

JEBCommerce Employee Profile - Morgan Mittie

Morgan Mittie

Senior Affiliate Manager

Morgan Mittie

Senior Affiliate Manager

Time with company: 2 yrs 4 mos

Morgan is a Gonzaga University graduate with a corporate CPG background in influencer marketing, social media, co-branded partnership campaigns and public relations for the grocery industry. Since joining JEBCommerce in 2018, Morgan has managed and driven revenue for some of our most profitable clients within the following industries: Tech, Health & Wellness, Automotive, Fashion, Outdoor Recreation and Home Décor.

Morgan’s strategic thinking, goal-based strategies and knack for developing strong partnerships leads to consistent year-over-year growth for her clients. Outside of her work on the affiliate team, Morgan works closely with our team on agency marketing, content contribution and social media strategy.

Outside of work, Morgan volunteers as president of a local marketing group, Spokane Regional Marcom Association. She also enjoys what can only be described as “making extensive messes” in the kitchen when she’s not spending time outdoors with her family enjoying the beautiful Inland Northwest.

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager

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Successful affiliate programs that are vibrant, growing, and profitable don’t happen by accident. Gone are the days where Marketers would throw money at a campaign and cross their fingers that it will pay off. Today, there is far too much at stake. Affiliate program management takes a comprehensive strategy to…
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64% YoY Growth for a Subscription Merchant Attributed to Merchandising Efforts, Without Additional Spend

JEBCommerce Employee Profile - Stephen Robinson

Stephen Robinson

Director of Affiliate Marketing

Stephen Robinson

Director of Affiliate Marketing

Time with company: 2 yrs 7 mos

Stephen was one of JEBCommerce’s first employees! He was one of our first account managers when JEB launched, and he now leads the entire affiliate department and strategy. In fact, over ten years ago, he built many of the original award-winning processes that our affiliate management team still uses to this very day. Since helping to launch JEBCommerce, Stephen has managed affiliate programs across multiple OPM agencies and worked driving ecommerce sale strategies within the private sector.

Stephen returned to JEB in the Spring of 2018 and since then has championed the agency to win the, 2019 Pinnacle Award, OPM Marketing Agency of the Year! Stephen brings over 13+ years of account management, leadership and speaking experience in the affiliate space. He has managed both mid-sized and enterprise accounts including Audible, Bodybuilding.com, RedRoof Inn, PRWeb, Eastern Mountain Sports, Distinctive Apparel Brands, Palm and Hilton Hotels.

Stephen has contributed to Feedfront magazine, as well as recently speaking at ASW2020.

In his spare time, Stephen enjoys spending time with his wife and three beautiful daughters on the lake when he’s not training for triathlons. Up next - Ironman Coeur d’Alene, 2021!

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager

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JEB Affiliate team leverages optimization tactics by focusing on merchandising and content publishers to drive 64% YoY growth and 44% increase in Average Order Value.
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5 Must-Take Actions For Affiliate Success In The New Normal – Webinar

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Time with company: 16 yrs 1 mos

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

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5 Must-Take Actions for Affiliate Success in the new Normal - An affiliate marketing webinar from PerformanceIn, JEBCommerce and Partnerize.
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What is the CCPA and how does it impact me - JEBCommerce

What is the CCPA and how does it impact me?

JEBCommerce Employee Profile - Stephen Robinson

Stephen Robinson

Director of Affiliate Marketing

Stephen Robinson

Director of Affiliate Marketing

Time with company: 2 yrs 7 mos

Stephen was one of JEBCommerce’s first employees! He was one of our first account managers when JEB launched, and he now leads the entire affiliate department and strategy. In fact, over ten years ago, he built many of the original award-winning processes that our affiliate management team still uses to this very day. Since helping to launch JEBCommerce, Stephen has managed affiliate programs across multiple OPM agencies and worked driving ecommerce sale strategies within the private sector.

Stephen returned to JEB in the Spring of 2018 and since then has championed the agency to win the, 2019 Pinnacle Award, OPM Marketing Agency of the Year! Stephen brings over 13+ years of account management, leadership and speaking experience in the affiliate space. He has managed both mid-sized and enterprise accounts including Audible, Bodybuilding.com, RedRoof Inn, PRWeb, Eastern Mountain Sports, Distinctive Apparel Brands, Palm and Hilton Hotels.

Stephen has contributed to Feedfront magazine, as well as recently speaking at ASW2020.

In his spare time, Stephen enjoys spending time with his wife and three beautiful daughters on the lake when he’s not training for triathlons. Up next - Ironman Coeur d’Alene, 2021!

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager

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If you are still unclear on what the CCPA is and whether or not your business will be impacted, then make sure to read this post to learn how to be prepared for the future.
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Affiliate Marketing Guide to Profitability: ROI and Commission Rates

JEBCommerce Employee Profile - Kenny Dodge

Kenny Dodge

Affiliate Manager

Kenny Dodge

Affiliate Manager

Time with company: 2 yrs 8 mos

Kenny started at JEBCommerce in the Spring of 2016. Before entering the affiliate industry, Kenny ran marketing departments in Tech and Healthcare. He now manages the Saatva Mattress affiliate program and several Health & Beauty programs. Kenny prides himself in taking ownership of his programs under management and enjoys working with his advertisers to grow their affiliate program and crush their goals.

He and his wife, Katherine, were married in 2018 and just recently welcomed their first child, Michael, into the family. When he’s not working with clients, Kenny enjoys fixing up their house, playing golf, or spending time with family in the North Idaho area.

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager, Certified Partnerize Pro

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Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return…
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Affiliate Marketing Drives Higher ROI for Online Retailers

JEBCommerce Employee Profile - Stephen Robinson

Stephen Robinson

Director of Affiliate Marketing

Stephen Robinson

Director of Affiliate Marketing

Time with company: 2 yrs 7 mos

Stephen was one of JEBCommerce’s first employees! He was one of our first account managers when JEB launched, and he now leads the entire affiliate department and strategy. In fact, over ten years ago, he built many of the original award-winning processes that our affiliate management team still uses to this very day. Since helping to launch JEBCommerce, Stephen has managed affiliate programs across multiple OPM agencies and worked driving ecommerce sale strategies within the private sector.

Stephen returned to JEB in the Spring of 2018 and since then has championed the agency to win the, 2019 Pinnacle Award, OPM Marketing Agency of the Year! Stephen brings over 13+ years of account management, leadership and speaking experience in the affiliate space. He has managed both mid-sized and enterprise accounts including Audible, Bodybuilding.com, RedRoof Inn, PRWeb, Eastern Mountain Sports, Distinctive Apparel Brands, Palm and Hilton Hotels.

Stephen has contributed to Feedfront magazine, as well as recently speaking at ASW2020.

In his spare time, Stephen enjoys spending time with his wife and three beautiful daughters on the lake when he’s not training for triathlons. Up next - Ironman Coeur d’Alene, 2021!

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager

Connect with me

Retailers are looking to increase sales without sacrificing profits in a “race to the bottom” price war with their competitors. Brands don't want to appear too promotional or rely solely on discounts to drive customers to their site. So how can you grow your affiliate program and drive higher ROI…
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improve-affiliate-roi-blog-header

Improve Affiliate Marketing Program ROI

JEBCommerce Employee Profile - Kristin Wardwell

Kristin Wardwell

Senior Affiliate Manager

Kristin Wardwell

Senior Affiliate Manager

Time with company: 6 yrs 4 mos

Kristin graduated from Portland State University in 2011 with a degree in Marketing. After college, she started working in digital marketing and has experience with lead generation and social media marketing. After moving to Coeur d'Alene in 2014, Kristin started her affiliate marketing career with JEBCommerce. In her time at JEBCommerce, she has managed a wide range of brands including CityPASS, Johnston & Murphy, and Speck. In her spare time she enjoys spending time with her husband and two kids.

Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager, Certified Partnerize Pro

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Affiliate marketing is a great channel for acquiring new customers and growing your company’s revenue. With the pay for performance model, there is a lot of potential for the affiliate channel to be a high ROI generating channel for your business. Are you getting the highest return on investment possible…
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How to Calculate Affiliate Marketing ROI

JEBCommerce Employee Profile - Jamie Birch

Jamie Birch

Founder/CEO

Jamie Birch

Founder/CEO

Time with company: 16 yrs 1 mos

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients.

Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today.

In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers.

Need a speaker for your next event? I can do that, too!

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Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.
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