AcquisitionVRetention

New Customers vs. Return in the Affiliate Channel

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

Many advertisers want to know what the affiliate channel should produce in terms of new vs. existing customers. We will break this down and look at the various ways to optimize for each.
Read More →
thenetwork

How Many Affiliate Networks Should I Have?

JEBCommerce Employee Profile - Kristin Wardwell

Kristin Wardwell

Affiliate Manager

Kristin Wardwell

Affiliate Manager

Kristin graduated from Portland State University in 2011 with a degree in Marketing. She started working for JEBCommerce in July 2014 and has previous experience with lead generation and social media marketing. In her spare time she loves cooking, running, road trips, and spending time with family.

  • Email:
  • Phone:1 (800) 208-6215 ext.221
  • Skype:kristin.wardwell
Many clients we work with wonder if they should add another network to their affiliate program to allow them to reach more affiliates and, in turn, increase sales. While there are certain cases where multiple networks can add value, the majority of the time multiple networks add unnecessary admin work…
Read More →
160810_WastingMoney2

Tiered Commissions – The Good, the Bad, and the Wasting Money

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

Many affiliate programs utilize a tiered commission structure, continue reading to learn why this may be giving money away and how to spend more effectively...
Read More →
160614_OmniChannel_v2© Onlyyouqj / custom / lic.

Omni-channel Marketing – How Do Affiliates Fit?

JEBCommerce Employee Profile - Geoff Marshall

Geoff Marshall

Director of Affiliate Services

Geoff Marshall (aka Fire Marshall Bill)

Director of Affiliate Services

Geoff Marshall started at JEBCommerce in October 2011 as an Assistant Affiliate Manager and has since moved into the Affiliate Manager, then Senior Affiliate Manager position. Most recently, he was promoted to lead the department as the Director of Affiliate Services. He utilizes skills learned from his service in the United States Navy (submarines), as an Engine Leader fighting wildfires, as a small business owner, and entrepreneur to provide a high level of client management. In his spare time, he enjoys spending time with his family, playing outdoors, and cheering on the Seattle Seahawks.

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?
Read More →
ToolsOfTheTrade

Growing Affiliate Programs With Minimal Optimization Tools

JEBCommerce Employee Profile - Tyler Johnson

Tyler Johnson

Affiliate Manager

Tyler Johnson

Affiliate Manager

Tyler started at JEBCommerce in February of 2014 as shared resource personnel and is currently working as an Affiliate Manager. He utilizes customer service and relationship building skills he learned while working as a caddy while going to school at Lewis Clark State College. In 2012 he graduated with a Bachelor’s Degree in Business Administration and minored in Marketing. He currently works on the team responsible for the Bodybuilding.com, Eastern Mountain Sports, Bob's Stores, Travelsmith, Chasing Fireflies, and Nourish + Bloom affiliate programs. In his spare time, he is a self described "golf-aholic" whose love for the game since a young age allowed him to play for Lewis Clark State College's Men's Golf Team.

  • Email:
  • Phone:1 (800) 208-6215 ext.223
  • Skype:tyler1234310
Last winter I was attempting to work on my truck because both the starter and the alternator needed to be replaced. It did not go smoothly or quickly to say the least, but eventually, with several uses of certain words I won't mention here, I was able to get it…
Read More →
SavvyDog_v3

Lessons I’ve Learned from My Dog that Apply to Affiliate Marketing

JEBCommerce Employee Profile - Kristin Wardwell

Kristin Wardwell

Affiliate Manager

Kristin Wardwell

Affiliate Manager

Kristin graduated from Portland State University in 2011 with a degree in Marketing. She started working for JEBCommerce in July 2014 and has previous experience with lead generation and social media marketing. In her spare time she loves cooking, running, road trips, and spending time with family.

  • Email:
  • Phone:1 (800) 208-6215 ext.221
  • Skype:kristin.wardwell
I would definitely call myself a dog person. I love dogs because they are always positive and happy to see you. They can sense when you are feeling down and comfort you. My dog Watson is hand down my best friend and has brought so much joy to my life.…
Read More →
WeightOfTheProgram_v1

Proper Affiliate Distribution is Like Weight Lifting

JEBCommerce Employee Profile - Jon Goodwin

Jon Goodwin

Director of Strategy

Jon Goodwin (aka Jonny B Good)

Director of Strategy

Jonathan graduated from Eastern Washington University in 2008 with a Business Administration degree. Before starting at JEBCommerce in November 2010 he was highly successful in the business-to-business sales arena. He has a strong background in client management and excels in affiliate marketing management. Over the course of the last 4 years at JEB, he has experience with top IR500 accounts and local clients as well. In his spare time he loves to spend time with family. He’s a fitness junkie, football fanatic, snowboarder, plays guitar, and just learned how to golf. Jonathan currently is the Director of Accounts overseeing the Bodybuildling.com, Eastern Mountain Sports, Johnston & Murphy, Ouidad, TravelSmith, Shinola, DownEast, and Bulu Box.

  • Email:
  • Phone:1 (800) 208-6215 ext.213
There are tons of affiliates out there, so getting the right publishers in the program will be instrumental in the success of the channel, similar to lifting weights properly.
Read More →