Performance Marketing News

TV is dead. Or more accurately, it’s dying and not coming back. According to Nielsen, over the last five years, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old. Online video streaming paints a very different picture. In 2017, 59% of American households had a streaming […]

Ah, 2003. Back then, the RIAA was suing music sharers, Arnold Schwarzenegger was elected Governor of California, Yahoo! was still a real competitor to Google, and web page indexes with funny names like HotBot and Altavista were flourishing. And I was taking my first steps into the world of PPC. At the time, paid placement […]

Insights from the past Black Friday to Cyber Monday Shopping Period As a web analyst, I often prepare myself for the time it takes to discover new insights. I have my method – A process of going through Google Analytcs data for our clients to discover what’s working and what’s not. It normally give myself […]

Last week I had the privilege of moderating a panel discussion focused on the latest trends in mobile engagement. It was the final presentation of a great event from Aruba Networks Mobile Engagement Team at the Davenport Grand Hotel. Mobile engagement is an area most companies haven’t figured out yet, so I was excited to […]

I hate conversion rate. OK, hate is a bit strong. But I’m tired of how haphazardly it’s thrown around in marketing meetings. It’s typically a misguided security blanket or an unwarranted fire alarm. Rarely is it used as the insightful yardstick it was intended. To begin our dive let’s take a look at what it […]

I had the privilege of presenting at Mozcon Local yesterday. I’ve been looking forward to this event for a while as Moz events are always an absolute blast! It was awesome reconnecting with my LocalU amigos and other friends in the industry. I started off the day by moderating a panel discussion that focused on […]

Analytics can seem overwhelming for those not taking deep dives into the data on a daily basis. But it doesn’t have to include a steep learning curve. The best way to get started is to take a little time each day to learn and improve your skills. Here are a few ways to improve your […]