DeathOfTelevision

TV is Dead. Long Live YouTube.

Samuel Moore

Senior Manager, PPC and Social Advertising

Samuel Moore

Senior Manager, PPC and Social Advertising

Information about me coming soon!

  • Email:
  • Phone:1 (800) 208-6215 ext.218
TV is dead. Or more accurately, it’s dying and not coming back. According to Nielsen, over the last five years, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old. Online video streaming paints a very different picture. In 2017, 59% of…
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Change

AdWords Changes Through the Years

Samuel Moore

Senior Manager, PPC and Social Advertising

Samuel Moore

Senior Manager, PPC and Social Advertising

Information about me coming soon!

  • Email:
  • Phone:1 (800) 208-6215 ext.218
Ah, 2003. Back then, the RIAA was suing music sharers, Arnold Schwarzenegger was elected Governor of California, Yahoo! was still a real competitor to Google, and web page indexes with funny names like HotBot and Altavista were flourishing. And I was taking my first steps into the world of PPC.…
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BlackFridayMobileMonday

Black Friday and Mobile Monday

Staff

Staff (aka jebcomstaff)

As a web analyst, I often prepare myself for the time it takes to discover new insights. I have my method – A process of going through Google Analytcs data for our clients to discover what’s working and what’s not.…
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meridianaruba

Mobile Engagement Trends – A Meridian Speaker Panel & Demo

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization and Search

Ed Reese

Director of Analytics, Optimization and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215 ext.231
Last week I had the privilege of moderating a panel discussion focused on the latest trends in mobile engagement. It was the final presentation of a great event from Aruba Networks Mobile Engagement Team at the Davenport Grand Hotel. Mobile engagement is an area most companies haven’t figured out yet,…
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kpicharts

Conversion Rate is Crap

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization and Search

Ed Reese

Director of Analytics, Optimization and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215 ext.231
I hate conversion rate. OK, hate is a bit strong. But I’m tired of how haphazardly it’s thrown around in marketing meetings. It’s typically a misguided security blanket or an unwarranted fire alarm. Rarely is it used as the insightful yardstick it was intended. To begin our dive let’s take…
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MozconLocal16

Mozcon Local Analytics Questions Answered

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization and Search

Ed Reese

Director of Analytics, Optimization and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215 ext.231
I had the privilege of presenting at Mozcon Local yesterday. I've been looking forward to this event for a while as Moz events are always an absolute blast! It was awesome reconnecting with my LocalU amigos and other friends in the industry. I started off the day by moderating a…
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ReferralSpamGraph

Three Quick Tips for Google Analytics Insights

JEBCommerce Employee Profile - Ed Reese

Ed Reese

Director of Analytics, Optimization and Search

Ed Reese

Director of Analytics, Optimization and Search

Ed has been helping companies improve their online marketing efforts for the past ten years. His experience includes advising major brands, agencies, universities, ecommerce companies, and nonprofits. He’s a Faculty Member at LocalU, an Adjunct Professor of Digital Marketing at Gonzaga University and speaks nationally on analytics and online marketing.

  • Email:
  • Phone:1 (800) 208-6215 ext.231
Analytics can seem overwhelming for those not taking deep dives into the data on a daily basis. But it doesn’t have to include a steep learning curve. The best way to get started is to take a little time each day to learn and improve your skills. Here are a few…
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