Performance Marketing News

One of the most difficult parts of scaling a business is figuring out which channel is actually sustainable for bringing in new customers. JEBCommerce focuses heavily on new customer acquisition and increasing profitability for our clients in the affiliate channel.  New Customer Acquisition is one of the methods we measure affiliate programs by as well …

New Customer Acquisition: Strategies for the Affiliate Channel Read More »

It's not rocket science, but a successful affiliate channel does require having the right team, the right tools, and a well communicated strategy.

The conversion funnel helps illustrate a consumer journey from awareness to conversion. This is what made marketing “click” for me, and led me to pursue a career in the industry. Fast forward 10 years and I still use it to identify different marketing objectives I want to accomplish. Like a machine, the funnel has multiple …

Navigating the Conversion Funnel Read More »