Affiliate Marketing Can Boost the Speed of Public Relations
By Blagica Bottigliero
Affiliate marketing can quickly amplify a trend or pop culture moment, maximizing PR teams’ efforts to capitalize on a client opportunity.
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KPIs Need to Change With the Merging of PR and Affiliate Marketing
By Jake Fuller
Affiliate marketing KPIs are now being shared by multiple industries, including Public Relations. Impressions, brand awareness and views have been replaced with clicks, purchase intent and engagement. This welcome change helps brands make better decisions as it relates to performance marketing.
Affiliate Recruitment and PR Pitching Have a Ton in Common
By Jamie Birch
Affiliate marketing recruitment is similar to PR pitching - building relationships. Affiliate recruitment can add more outlets for brand stories to shine.
Welcoming Public Relations to the Affiliate Marketing Party
By Jamie Birch
Two big players in the digital marketing space, namely Affiliate Marketing and Public Relations (PR) are currently undergoing a significant and exciting shift, one that exposes ways each can help the other succeed, and unlock new opportunities for the brands they represent.
Technology Available to PR Teams Through Affiliate Marketing
By Jamie Birch
PR agencies should consider partnering with affiliate marketers for optimal client tracking.