Performance Marketing News

Affiliate marketing can quickly amplify a trend or pop culture moment, maximizing PR teams’ efforts to capitalize on a client opportunity.

Affiliate marketing KPIs are now being shared by multiple industries, including Public Relations. Impressions, brand awareness and views have been replaced with clicks, purchase intent and engagement. This welcome change helps brands make better decisions as it relates to performance marketing.

Affiliate marketing recruitment is similar to PR pitching - building relationships. Affiliate recruitment can add more outlets for brand stories to shine.

Two big players in the digital marketing space, namely Affiliate Marketing and Public Relations (PR) are currently undergoing a significant and exciting shift, one that exposes ways each can help the other succeed, and unlock new opportunities for the brands they represent.

PR agencies should consider partnering with affiliate marketers for optimal client tracking.