I love to see the companies I have worked with in the past announce new things, today is no different with the announcement by Coldwater Creek that they have a new mobile site. I spent many years at “the Creek” and still keep in contact with many of the people there. It was a great place to work and the web team always pushed the envelope and did an outstanding job.
Seeing that I have an android phone, I thought I would check it out. It actually works pretty well. Now, I didn’t go through the process of buying something, their skirts and jackets just aren’t my style (although my wife says I do have the legs to pull it off).
The overall functionality is great and the speed refreshingly quick. The overall way they stylized the site, product description pages and buy options is clear and concise and lends itself well to my small screens size. I really like what they have done. Most of all it’s pretty quick, which is important on mobile. The shopping cart is also pretty easy to use and looks good.
I would be interested to hear how many users are using this online, never really thought of their target market as very prone to purchase on their phone, but with more people getting their emails on their smart phones, I guess I can see this being an important part of the process.
I wonder what this type of thing (mobile sites) opens up for affiliates? Hey affiliates – what do you think?
Here is another shot:
(sorry for the quality of photos, taken with an iphone…)
