Customized Promotions and Affiliate Optimization leads to 79% revenue increase in mature affiliate program

Posted July 23, 2020 in
Last updated: December 21st, 2020

Can  you still find growth in a program that you’ve managed for 8 years? Heck yeah you can. And in the fashion vertical, definitely. Our team uses our 6 step Client Success map to ensure the our clients’ programs continue to grow, year after year. In fact step 5 is designed just for this type of situation! Here is how we achieved a 78% increase YoY during the pandemic:

  • Continually testing with top partners to find opportunities in a dramatically changing global and economic environment.
  • New publishers activated in the program
  • Customized consumer offers intended to increase conversion rate from traffic levels already achieved. This lead to an increase in conversion rate from 5.4% to 8.7%!

A focus on conversion rate is a unique feature with JEBCommerce. If you’d like to see how these strategies and others can help you get more out of your program, contact us at today for a free 15 minute audit!

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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!