When our client in the pet care industry brought us a challenge, we were ready to help. They wanted to increase their new-to-file (NTF) customers while keeping the affiliate channel running efficiently. Our team developed a comprehensive strategy focused on achieving cost controls and measurable growth. Here’s how we tackled the challenge:
Collaboration with Key Tech Partner
We partnered with a key tech provider to increase new customer conversions by leveraging personalized tools to target new visitors to the site. The customized campaign exceeded expectations by delivering a NTF rate above and beyond the brand’s benchmark.
High Activation Efforts with Top NTF Drivers
We prioritized activation efforts among affiliates who had the strongest track records of driving NTF customers. This included personalized commission rates focused on new customer acquisitions, exclusive incentives, and collaborative goal setting.
Affiliate Rebalancing
By analyzing affiliate performance metrics, we identified affiliates who weren’t consistently delivering high NTF rates. We streamlined the program by focusing on affiliates who aligned with the client’s goals and discontinuing partnerships that no longer added value.
Commission Optimization
We audited and adjusted the overall commission structure to provide a greater motivation for all affiliates to prioritize NTF customers, thus aligning incentives with the client’s objectives.
Network Fee Renegotiation
To improve the client’s cost efficiency, we renegotiated the network fee, allowing a larger portion of the budget to be allocated toward affiliate incentives and other growth initiatives.
Our efforts paid off, producing remarkable outcomes:
- 20% Increase in New Customers: By aligning with key affiliates, we achieved a significant boost in new customer acquisition within one month.
- 38% Revenue Growth YoY: Over the long term, our strategies drove impressive year-over-year revenue growth while controlling costs.
- 19% ROAS Improvement YoY: The enhanced efficiency of the program and targeted initiatives translated into a stronger return on ad spend.
- Nearly 10% Reduction in Acquisition Costs YoY: The strategic commission adjustments and streamlined operations lowered costs without compromising performance.
This success story demonstrates the power of a well-executed affiliate marketing strategy. By focusing on key drivers, optimizing partnerships, and leveraging data-driven decisions, we delivered measurable growth for our client. If you’re ready to transform your affiliate program and achieve similar results, let’s talk! Reach out to us at gethelp@jebcommerce.com or schedule time to discuss your needs with us.
