Silver Jeans is celebrating its heritage with a new spring campaign that puts denim and silver front and center. As highlighted in the article by Women’s Wear Daily, the campaign, which launched February 11, features a cast of celebrities and supermodels, including Levi Dylan, James Turlington, Lameka Fox, Tara Lynn, and Frida Aasen. According to Suzanne Silverstein, CEO of Silver Jeans, “It’s a celebration of denim as a lifestyle.” The campaign showcases the brand’s commitment to quality denim and its iconic silver accents.
With the help of creative guru David Lipman, Silver Jeans has created a rock ‘n’ roll-inspired campaign that highlights the brand’s unique styles, including denim bralettes and hot pants. Lipman notes that the goal was to capture the essence of denim and the name “Silver” and bring that vision to life. The result is a campaign that is both relatable and editorial in style.
As Silverstein explains, “This is the first campaign we’ve done of this magnitude and with someone of David’s caliber.” The brand is looking to raise its profile and showcase its premium denim at affordable prices. With a focus on quality, inclusivity, and value, Silver Jeans is poised to make a statement in the fashion industry.
