<a href='https://www.freepik.com/vectors/background'>Background vector created by freepik - www.freepik.com</a>

Is an Affiliate Management Agency The Right Choice?

Posted March 25, 2020 in
Last updated: December 7th, 2020

Today, you are looking for ways to acquire new customers and maximize your marketing budget.

You have heard that the affiliate channel is a cost effective way to improve cost per acquisition for e-commerce and subscription business models.

Now you need to know – should you work with an outsourced affiliate management company?

During my 20 years in affiliate management I have learned marketing managers prefer the overall higher quality output they receive when partnering with an affiliate management agency.

What Do We Mean a Higher Quality Output?

We’re talking about the additional perks you get working with a team of affiliate experts rather than putting all your eggs in one basket.

Buyer behavior, the economy and the affiliate channel is changing at a pace reminiscent of 2008-09.

With a drastic change in consumer buying behavior, disruption to manufacturing and logistics and more, it is imperative that your program is able to pivot quickly.

We are talking about more than simply making sure your company stays within the lines of all 50 states’ tax codes.

It is ok if you do not have the bandwidth to launch, manage and optimize an affiliate program in-house.

One person can not have every experience, know every affiliate and stay on top of all these changes – but with an agency, it is possible for you to have a team that can.

Affiliate Management Agency

Partnering with an affiliate management agency allows for many advantages including the ability to leverage existing agency partnerships and reduce overall cost of customer acquisition.

When you begin working with an affiliate management company you join a higher tier of clients across industries, sectors and business models.

Simply by being in this “club,” your program reaches the affiliates in all partner programs.

We are able to reach more affiliates every week by operating as a team on all the social networks and major affiliate forums.

Along with collaboration amongst a large network of affiliates, agencies are able to offer a broad range of experience

JEBCommerce has been managing affiliate programs for 20 years on more than 100 different programs.

Winning OPM Agency of the year at the 2019 Pinnacle Awards.

Growing old programs, and healing wounded ones, in the following industries:

  • Health and beauty
  • Travel
  • Sports/outdoors
  • Fashion

When your program is experiencing a drastic shift, an experienced affiliate management team will help you pivot to make the most of your marketing budget.

Maximize Marketing Budget

An affiliate management agency takes the time and hassle out of your program and turns it into a cash machine.

If you’re a digital retail company looking to reduce customer acquisition costs, enter new markets or grow $10M in sales over the next 3 years –  you will want to consider partnering with an Affiliate OPM.

The affiliate marketing channel is known to generate a high ROI.

Cultivating publisher relationships takes a time and a lot of effort so managing the affiliate program is also very resource-intensive.

Many advertisers struggle with customer acquisition costs and end up relying far too heavily on coupon affiliates.

Some digital retailers simply do not have the bandwidth to launch, manage and optimize an affiliate program.

This is where we see a lot of affiliate channels with programs that have fallen flat with unnecessarily high cost per acquisition and very little ROI.

Worse yet, many struggle to find the necessary talent to scale e-commerce sales quickly.

This is where outsource affiliate management makes the largest difference.

Mobilizing an experienced team of professionals on your affiliate program allows for the rapid scale sales you need right now by lowering the channel costs.

How Outsourced Management Lowers Affiliate Channel Costs:

Adding new partners through the affiliate agencies’ existing relationships and their active recruitment and development teams allows affiliate management agencies to find higher performing campaigns with a diverse sector of affiliate partners.

An expert affiliate manager with 7-10 years of experience with demonstrated successes over multiple programs is priceless and worth every penny.

A pretty penny weighing in around $100,000 to $150,000 annually, not including bonuses.

Multiply that with the cost for a team of two, three or even four associates.

Add on benefits, a workstation and you are looking at a significant outlay of cash that is difficult to get added to your marketing budget this year.

Don’t worry if your company does not have that amount to budget.

Affiliate management companies allow you to get a team of industry leading experts working on your program, for a fraction of the cost.

Where you could only afford one person, an outsourced affiliate management firm provides 2-5 people on your account.

Outsourced Affiliate Management Cost Takeaways:

  1. 0 Costs When There are No Projects.
  2. 0 Training Downtime.
  3. 0 Overhead Costs. Covered by the agency.

Today, the e-commerce landscape is more important than ever. We have truly moved into a digital first market.

Your company needs an expert affiliate program manager fully backed by a competitive team.

Outsourcing your affiliate program management allows you to hire a qualified team to manage your affiliate program at a substantial cost savings right out of the gate.

Lowering the overall cost of your affiliate channel.

To ensure partners are successful an JEBCommerce can assist with several activities above and beyond a traditional Affiliate scope.

Affiliate Management Agency Services

  • Cross Industry Analysis
  • Deep Competitive Data and Positioning
  • Increased Exposure across the Affiliate Community
  • Higher Quality Reporting and Deliverables

To help partners acquire new customers we assist with several activities above and beyond a traditional affiliate scope.

Search Engine Marketing

Many of our clients need more than just affiliate management help, they need SEO, Email and SEM help as well.  In times like these, we are able to bring in professionals we trust to increase your overall top line sales.

Customer Service

Customer service is key to increasing sales.  More than once our e-commerce and subscription based accounts have needed assistance in growing their customer service team.  We have been able to find them both in-house and outsourced solutions.

Promotions Calendar

Every program needs a solid merchandise and promotions calendar.  We work with you to create a solid, attractive and high performing calendar that not only the affiliate can use, but all marketing channels.

Competition

Competition is getting tougher each day. It is likely you have seen competitions begin to aggressively go after your business both online and offline. Be sure whoever is managing your affiliate channel can brainstorm ideas, both online and offline, that will help fight off this encroachment.

If your board demands high quality production when it comes to deliverables, reporting and performance, you will be happy partnering with an experienced affiliate management agency.

View JEBCommerce Client Success Map and 100% Money Back Guarantee.

Was this article helpful?
This field is for validation purposes and should be left unchanged.

Comments (2)

2 thoughts on “Is an Affiliate Management Agency The Right Choice?”

  1. Pingback: Why Work with an OPM? #2 – Collaboration and Experience

  2. Pingback: Economies of Scale – Part 3 of Why work with an OPM

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About the author

Jamie Birch

Founder/CEO

Connect with me on: Skype
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!