Image/photo: Whether you are a local restaurant, like in the video below, or you run a niche retail site, knowing how you fit in with your competitors can be the difference between throwing money down a pit and reaping the rewards of a successful business.

Learning from Chef Gordon Ramsey – Know Your Competition

Posted February 27, 2009 in

How does your business, your affiliate site, your service organization fit in with your competitors?

Whether you are a local restaurant, like in the video below, or you run a niche retail site, knowing how you fit in with your competitors can be the difference between throwing money down a pit and reaping the rewards of a successful business.

Watch the video below from Kitchen Nightmares.  In the video, the owners of the restaurant never looked at their business compared to what else was available within a few blocks on either side of them.  When they did focus on that for a moment, they saw what their customers needed that wasn’t being served.

Start at about 2:18 into this video:

When was the last time you evaluated yourself compared to the competition?  What assumptions have you been running on that are no longer valid?  What have you changed in your business after doing a thorough competitive analysis?

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About the author

  • Jamie Birch

    Jamie Birch

    Founder/CEO

Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!