Image/photo: There are certain basic foundations of running an affiliate program such as timely checks, clear terms and conditions, consistent, acurate and timely returns processed, quick response times, good and updated creative and more. For you affiliate managers, grade yourself honestly on some of those things. How did you do the last time? How was your last service? Too many affiliate managers don't look at this way and it leads to a lack of trust from affiliates, and that hurts the industry.

Learning from Chief Ramsey – You are only as good as your last service.

Posted January 4, 2009 in

Rule #9  – You are only as good as your last service.

As  usual, I was watching Kitchen Nightmare last night and Gordon Ramsey through out the rule above. The Chef was trying to get across to an owner that one good service a week does not a good restaurant make.  Every service is important and your customers only remember the last experience they had with you.  Every time you interact with a given customer is an important time for you to execute as flawlessly as possible.  I think this is very important on all sides of the affiliate industry as well.

We could translate the rule above as “your only as good as your last affiliate check sent” or “your only as good as the last time you honored the affiliate agreement you signed” or ” your only as good as the last time you honored a promotion you offered to your affiliates”.

There are certain basic foundations of running an affiliate program such as timely checks, clear terms and conditions, consistent, acurate and timely returns processed, quick response times, good and updated creative and more.  For you affiliate managers, grade yourself honestly on some of those things.  How did you do the last time?  How was your last service?  Too many affiliate managers don’t look at this way and it leads to a lack of trust from affiliates, and that hurts the industry.

On the other side, affiliates can abide by the same rule.  Things such as trademark terms, abiding by basic terms and conditions, posting approved and acurate coupon codes, supplying needed or requested information to affiliate managers, delivering placements as promised and other areas are important for you to continue to get the support and perks from affiliate managers.  How have you done?  Not abiding by terms and conditions is one of the bigger problems in the community, at least ont his side of the ball.  How have you done?  If you measured yourself on your “last service”, what grade would you get?

It’s important to evaluate partners on thier overall track record, but having a bad experience recently will hurt your image and your profits overall.  How was your last service?

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About the author

Jamie Birch

Founder/CEO

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Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!