Affiliate and PR Crossover Insights
PR and Affiliate Marketing are now dancing together, and to the same music, like never before. This is a tremendously exciting time for those of us in both fields. Today I bring on a veteran of both channels, our very own Director of Affiliate Marketing, Blagica Bottigliero, to discuss how these two world are converging.
Affiliate marketing can quickly amplify a trend or pop culture moment, maximizing PR teams’ efforts to capitalize on a client opportunity.
Affiliate marketing KPIs are now being shared by multiple industries, including Public Relations. Impressions, brand awareness and views have been replaced with clicks, purchase intent and engagement. This welcome change helps brands make better decisions as it relates to performance marketing.
Affiliate marketing recruitment is similar to PR pitching – building relationships. Affiliate recruitment can add more outlets for brand stories to shine.
Two big players in the digital marketing space, namely Affiliate Marketing and Public Relations (PR) are currently undergoing a significant and exciting shift, one that exposes ways each can help the other succeed, and unlock new opportunities for the brands they represent.
PR agencies should consider partnering with affiliate marketers for optimal client tracking.
Entrepreneur, digital marketing veteran, and internet trailblazer Blagica Bottigliero joins Jamie for a riveting discussion covering topics from the rise of a new type of content creator to representation in the workplace. Be sure to give this one a listen (or read) … now!
PPM is back and we’re diving into the topics you want and need to know about. In this episode, we discuss influencers and the rise of a new class of influencer: the affluencer. Tune in to find out how things are evolving. Don’t get left behind!
As we begin another year in the pandemic, we took a closer look at the 2021 trends across JEBCommerce’s family of clients. From surprises of 2021 to program edits that we see heading strong into 2022. Let’s dive in! Online Shopping Continues to Be Strong…