One Big Mistake with Corporate Twitter Account

Posted October 16, 2008 in

This one gets me every time.  Your watching your Twitter stream, maybe on the web or through Tweetdeck or some other tool, and all of a sudden you get bombarded with 10 or more tweets from a corporate account, newspaper or other organization.  I’ve seen affiliates blast 15 in the space of 10 seconds and one of our local Idaho newspapers launch 5 or more.

By doing this you are very likely reducing the chance that those tweets will actually be read.  if there is a potential action solicited from your tweet, your followers are less likely to take that action.  You may also be annoying your followers, have you noticed many un-following you?  Many Twitterers use other tools to follow their friends and you, and often it only displays a few at a time, so many of your posts are most likely not even seen.

There are man Twitter plugins, if you are using a blog, that allows you to automatically update your Twitter account as posts are posted.  These may help you to update your account on the fly and without your intervention.

I’ve used both and they work great.  I highly recommend if you can’t use those tools to update your account as new information becomes available.  Users are more likely to ready what you have to say when there is one at a time.

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About the author

Jamie Birch

Founder/CEO

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Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!