Season 02 / Episode 009
Affiliate Marketing Strategies to Acquire New Customers
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The topic of new customer acquisition is both hot and a perennial favorite in our industry. The good news is that it’s possible (feasible, even) to get your brand in front of new buyers through the affiliate channel. As technology has caught up to the level of sophistication of our publisher partners, the paths to success in this area are now much clearer.
However, in order for it to work, you may need to evaluate the commission structure of your program, how you’re communicating with partners, and the information shared with them. In today’s episode, Jamie outlines why you should want to address these issues and some next steps. If your brand could use an infusion of new customers, this episode is a must-listen!
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