Episode #017

Tara McCommons – Influencers, Non-traditional Affiliates

With Tara McCommons - Vice President of Sales and Marketing, LinkConnector

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Summary

Many of our clients and our listeners have been asking for a deeper dive into some of the technologies available to get better results, make better decisions and incentivize affiliates for the right type of orders. Well, today my guest delivers!

Today’s episode features the Vice President of Sales and Marketing for LinkConnector – Tara McCommons! Tara and I have been friends forever. And just last week she was named as one of the PerformanceIn top 50 industry players for 2020! And we couldn’t agree more.  Tara is a driving force in our industry. Congratulations Tara!

In today’s podcast we dive into specific technologies available for advertisers at LinkConnector – Naked Coupons and Advanced Commissioning. Both of these technologies allow you to run more efficient and higher producing affiliate programs, reach out to non-traditional affiliates (influencers and content producers etc) and provide really unique commissioning structures in real time to ensure you are incentivizing the right affiliate behavior and paying for the right type of sales. It’s a deep dive into the weeds that I’m sure you will find a ton of value on.

About Our Guest

Name: Tara McCommons

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