Publisher Diversification leads to 161% YoY Conversion Rate Increase for a Subscription Based Merchant

Posted October 22, 2020 in
Last updated: December 1st, 2020

We often hear our clients asking about publisher diversification and reducing the risk of relying too heavily on one specific category of publishers. Recently, one of our teams was able accomplish 161% YoY growth in Conversion Rate by diversifying the publisher mix for one of our photography brands.

Sub-affiliate networks, FlexOffers and Viglink, provided a strong boost in performance as top 10 performers in the month of September. Both of these sub-affiliate networks draw a large volume of high-quality content sites that led to the increase in clicks and orders.

JEBCommerce was also able to leverage their partnership with UpSellit, who has been a top performer in this program, driving $3,600 in September revenue. Another newer publisher, Rakuten, drove sales volume at a 9% conversion rate which also attributed to the increase in overall conversions in September.

  • With ongoing recruitment efforts, nearly 43% more affiliates drove at least 1 click for the program (70 in 2019 vs 100 in 2020)
  • Exclusive codes have proven to be instrumental for this program, as the top 3 (UpSellit, CouponFollow, and Honey) all use KelbyOne exclusive offers with their audience.

If you are interested in diversifying your publisher mix and increasing your conversions, we’d love to help out. Email us at and we will set up a call to discuss strategy.

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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!