Publisher Optimizations led to 55% YoY Growth in November 2020

Posted December 15, 2020 in
Last updated: March 8th, 2021

At JEBCommerce, our team takes a data-driven approach to optimization. Leveraging data with our processes helped us identify an opportunity to test a new TM+ partner with a client in the Health & Wellness vertical, driving 55% YoY increase in revenue in November 2020.

Leveraging TM+ rights, our management team was able to negotiate additional placements, including a dedicated blog post, week-long top merchant placement on the homepage and a category sponsorship for the rest of the quarter. This pivot led to $17,844 in revenue for the month of November from a dormant publisher who didn’t drive any traffic or revenue last year.

Here are a few additional optimization tactics that led to strong YoY growth for this client:

  • We tested a placement package with a coupon publisher that included a homepage placement, newsletter, and several social media posts, which helped drive $3,551 in revenue in November 2020 vs. $0 last year.
  • Increasing revenue with a loyalty publisher led to a strong increase, driving $21,570 this year vs. $8,903 last year.
  • A 2% commission increase with a sub-affiliate network led to significant YoY growth
  • Activation efforts with new publishers led to 11 more publishers driving revenue this year vs. last year.
  • Lastly, optimizing text link creative to focus on top selling products helped drive additional revenue.

If you would like to learn more about these optimization tactics and how to use them to grow your affiliate program, please email us at gethelp@jebcommerce.com and we will set up a call to discuss strategy.

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About the author

  • Stephen Robinson

    Director of Affiliate Marketing

Stephen was one of JEBCommerce’s first employees! He was one of our first account managers when JEB launched, and he now leads the entire affiliate department and strategy. In fact, over ten years ago, he built many of the original award-winning processes that our affiliate management team still uses to this very day. Since helping to launch JEBCommerce, Stephen has managed affiliate programs across multiple OPM agencies and worked driving ecommerce sale strategies within the private sector. Stephen returned to JEB in the Spring of 2018 and since then has championed the agency to win the, 2019 Pinnacle Award, OPM Marketing Agency of the Year! Stephen brings over 13+ years of account management, leadership and speaking experience in the affiliate space. He has managed both mid-sized and enterprise accounts including Audible, Bodybuilding.com, RedRoof Inn, PRWeb, Eastern Mountain Sports, Distinctive Apparel Brands, Palm and Hilton Hotels. Stephen has contributed to Feedfront magazine, as well as recently speaking at ASW2020. In his spare time, Stephen enjoys spending time with his wife and three beautiful daughters on the lake when he’s not training for triathlons. Up next - Ironman Coeur d’Alene, 2021! Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager