Rapidly increasing conversion rate leads to a rapid increase in revenue!

Posted April 30, 2020 in
Last updated: December 21st, 2020

There are many levers to pull to grow a program, and do it quickly. Your conversion rate is one of those. It is an often overlooked aspect of an affiliate program as many affiliate managers believe a site’s conversion rate is out of their control. But the affiliate program conversion rate is not out of your control. Here are the things we did to impact the conversion rate:

  • Audited all the text links and creative. We found these items hadn’t been updated in years, there were offers available that no longer worked and no text links for current top sellers.
  • Created new text links and banners that focused on top sellers, current coupons and offers.
  • Audited each and every affiliate that was driving clicks and called them. We ensured they had the best and current offers up.
  • Landing page optimization – several of the landing pages for links no longer existed, made the customer make an additional choice to continue or simply not going to a high converting page.
  • Performed a gap analysis and brought into the program top producing affiliates that always convert well.

Our highly tested and optimized processes allow us to scale any affiliate channel quickly and reliably. If you’d like to see how we can do this with your affiliate program, reach out at

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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!