Referral Laundering and more, my interview with Dave at Brandverity

Posted July 6, 2010 in

Jamie and David Naffziger, of BrandVerity, discuss referral laundering, geotargeting and other things affiliate managers should be looking out for to protect their program, their affiliates and their bottom lines.

Dave Naffziger runs and operates BrandVerity, a company that provides a service called Poachmark.  “Poachmark is a service that monitors paid search for affiliate abuse of merchant policies.” – Dave

Jamie and Dave discuss geotargeting and referral laundering by less than good affiliates and how affiliate managers can monitor and look out for these procedures and how it effects, not only the advertiser, but the other affiliates.

Entire transcript available upon request.

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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!