When a food and nutrition client’s affiliate program hit a plateau, we knew it was time to shake things up.
Recognizing the long-term value of strategic alliances, we implemented a targeted optimization strategy centered around two key VIP partners. By focusing on collaborations with coupon and deal-focused affiliates and implementing strategic CPA increases, we achieved consistent and significant sales growth.
The results have been outstanding:
- Our partnership with Partner A has yielded an incredible 245% year-over-year revenue increase!
- Partner B has also delivered exceptional results, achieving a 66% year-over-year lift in revenue!
This success underscores a key principle: foundational affiliate marketing tactics, like strategic partner management and optimized commission structures, remain powerful tools for revitalization, even for mature programs. As seasoned affiliate marketing partners, we know that consistent attention to program foundations is crucial for sustained success. Let’s work together to ensure your program, no matter its age, is built on a foundation that drives meaningful growth. Reach out to us at gethelp@jebcommerce.com or schedule time to discuss your needs with us.
