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Solid Tactics and Merchandising lead to 22% Lift over Best Month

Posted April 9, 2020 in
Last updated: December 21st, 2020

The past few months have been a challenging time due to the Coronavirus pandemic globally.  Advertisers have struggled to find their footing amidst an ever changing economic market and health environment.  The JEB team helped this Health & Wellness client have their biggest month ever in March, 2020, by doing the following things:

  • Adapting our merchandising strategy rapidly.  As we saw a different set of products in demand globally, we created a strategy to showcase our client’s products in that product category
  • Creative and text links – we created new text links and banners to highlight those products
  • Communication – We immediately informed our affiliates partners of this switch and created custom campaigns to highlight these products
  • Consumer offers – We shifted our promotion strategy to focus on those products and highlight additional products to increase the cart size of the average customer

These tactics led to the best month this client has ever had through their affiliate channel.  Ask us how we can help you do the same at gethelp@jebcommerce.com.

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About the author

Jamie Birch

Founder/CEO

Connect with me on: Skype
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!