Performance Marketing News

What drives e-commerce sales has changed quickly in just 6 months. In January, we looked back at what worked the previous year, added upcoming opportunities and potential trends and wrapped up with a “here’s what is driving e-commerce sales in 2020!” But that was 6 months ago. So much has already happened this year that […]

Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return on investment (ROI.) JEBCommerce wrote […]

2014 is finally here, and it will go bye like every other year, in the blink of an eye.  Towards the end of 2013, my team and I wanted to research some in our industry have been and will be talking about in 2014. Below are some very interesting articles we found regarding trends in […]

I was reading an article on InternetRetailer.com this morning titled Penny’s billion-dollar bet.  Penny’s, one of the earliest adopters of ecommerce among large retail chains, has experienced flat sales the last few years.  They are now planning and investing in a new ecommerce platform to grow their online channel to over 2.5 Billion.  Yes that […]