Performance Marketing News

Affiliate marketing has deep roots dating back to the late 1980’s.  Arguably, one of the biggest contributors in growing the industry was Amazon in 1996. While Amazon wasn’t the first to pioneer affiliate marketing, they were a definitive milestone in the process. I’ll outline 3 different ways Amazon has helped to change the affiliate industry. […]

I was reading an article on InternetRetailer.com this morning titled Penny’s billion-dollar bet.  Penny’s, one of the earliest adopters of ecommerce among large retail chains, has experienced flat sales the last few years.  They are now planning and investing in a new ecommerce platform to grow their online channel to over 2.5 Billion.  Yes that […]