Performance Marketing News

Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.

“Spend more!  Spend more!  We need more sales and we have to hit these numbers.  If you need more cash, just request it.  The bank is open.  Just as long as you deliver the ROI we need, the wallet is open, we just need marketshare.”  Those were the marching orders our team received from several […]