In partnership with Rakuten Advertising, JEBCommerce is proud to showcase the transformation of 1822 Denim’s affiliate program. This collaboration combined Rakuten’s cutting-edge technology with JEBCommerce’s Accelerator program to address critical challenges, enhance performance, and position 1822 Denim for sustainable growth.
The Challenge
1822 Denim, a premium and sustainable denim brand, faced obstacles in its affiliate program after the eCommerce boom of 2021/2022. With a heavy reliance on a few affiliates and a lack of diversification, the program needed a fresh strategy to regain momentum and drive revenue growth.
The Solution: Advanced Technology Meets Strategic Expertise
Our Accelerator program provided the foundation for a fresh start. Focused on fixing fundamental program gaps while prioritizing profitability, Accelerator delivers a cost-effective framework for success. Complementing this was Rakuten Advertising’s benchmarking technology which became the cornerstone of our efforts. Their innovative tools enabled us to identify performance gaps, recruit new affiliates, and communicate more effectively with existing partners.
This dual approach ensured that 1822 Denim’s affiliate program wasn’t just adjusted—it was optimized for long-term success.
The Results
The results were immediate and impactful, with the revamped program delivering impressive growth within the first 90 days:
- 134% increase in revenue
- 79% improvement in conversion rate
- 151% increase in orders
These achievements highlight the synergy of Rakuten’s advanced solutions and JEBCommerce’s strategic expertise, propelling 1822 Denim toward renewed success.
Why This Partnership Stands Out
By blending Rakuten Advertising’s world-class technology with JEBCommerce’s proven affiliate management processes, we built a robust program that positions 1822 Denim as a leader in the direct-to-consumer space. This case study illustrates how partnerships can spark innovation and drive measurable results in even the most challenging circumstances.
Acknowledging Our Partner: Rakuten Advertising
A special thank you to Rakuten Advertising for their invaluable contributions to this success story. Their global network and innovative benchmarking tools played a pivotal role in the results we achieved together for 1822 Denim.
For a deeper dive into this collaboration, check out Rakuten Advertising’s full case study: 1822 Denim & JEBCommerce.
