Warning – if you aren't using a scorecard, you aren't being as effective as you could be.

Posted August 5, 2010 in

istock_000012914112smallJust a few moments ago, I wrapped up a meeting with our Director of Affiliate Management and all our affiliate managers.  We went over our affiliate scorecard during this meeting.  We use scorecards pretty extensively in managing our clients’ programs to ensure that we continue a methodical march forward to make sure we hit our clients’ goals.

The video below talks about our scorecard process and outlines why these are so valuable and some basic ideas on how you can create yours.  With the launch of our new service, MyAffiliateCoach – Affiliate Manager Coaching and Mentoring, going over our scorecards was pretty timely.  We go over two to three different types of scorecards we use to manage our programs every day.

If you find yourself interested in our Coaching/Mentoring just click on the image below.

(side note – not real sure why my hair always looks on camera like Lyle Lovitt stuck his finger in an electrical socket, but oh well.  We all have burdens to bare.)

What do you think?  Do you use a scorecard?  Am I off the grid on this one?  Would love your responses.


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About the author

  • Jamie Birch

    Jamie Birch


Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!