Who are you reaching out to?

Posted September 21, 2012 in

Friday is always a good day to talk about things you’ll need to be doing next week. I like taking the last hour or so in the day outlining the things I need to get accomplished the following week.  Well, like I’m doing right now writing this blog.  One of the questions related to this that we most often get from our clients is who are we reaching out to next week?  Who are our recruiting targets and who are our activation targets?

So let me flip that on you.  Do you know who you are reaching out to next week?  Affiliates – what merchants/networks are you reaching out to move your business forward?  Affiliate managers – who is on your list to call/email/tweet that is vital to your success, and whom will you contact that you have something to actually offer of value to them?

Maybe it’s time to take a few minutes and write down 20 people’s names on your task list now, so you don’t forget when the hussle and bussle of Monday comes around.  I’ll wait, take your time.    … … … …

That’s great, got 20 people?  No?

Well let me walk you through how our team figures out who we are going to contact.

It starts with the very first week we work with a client.  During that first week we create our Success Roadmap, a detailed and comprehensive strategy document that outlines not only the what’s but also the who’s.  We determine every affiliate that used to be active, could be more active and isn’t yet in the program.

We have a proprietary tool that keeps track of these lists and our team’s progress on each and every one.  After we determine those lists, we add them to our list manager and then we add 5 a day to our task list to reach out to, 4 days a week.  You can imagine how many days worth of contacts we’ll have if we identify several hundred partners to reach out to.

But it doesn’t end there.  Each Friday or Monday our teams provide reports to our clients.  In those reports are listed affiliates who have underperformed, need more attention, need unique offers/creative/copy/tools/etc, new affiliates etc.  Those are then added on Friday or Monday to our task lists.

Sounds like a lot right?  Well, it is.  But, we have a system and supporting systems in place to make this happen.  So it’s actually quite easy.  Each week, everyone knows how everyone is going to contact.  Create the system and then work that system.

Now, that process won’t work for affiliates, necessarily, but maybe it would.  What do you think?  Affiliates do you create a list every (enter period of time here) of merchants who have fallen off the map, grown dramatically, have horrible creative?

How do you know who you need to contact?  Would love to hear your methods.

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About the author

Jamie Birch


Connect with me on: Skype
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!