GrowthForASubscriptionMerchant

64% YoY Growth for a Subscription Merchant Attributed to Merchandising Efforts, Without Additional Spend

Posted November 11, 2020 in ,
Last updated: November 30th, 2020

Recently, we grew a subscription-based merchant within the art and DIY space, 64% YoY without any additional spend for paid media placements. A focus on merchandising, specifically highlighting the benefits of the most expensive annual plans helped drive the increase in revenue growth and a 44% YoY increase in AOV.

One of the most successful optimization tactics we tried was with a conversion optimization platform, UpSellIt, which helped convert our AOV to a higher price point of $152. We were excited to see how well this test performed and will continue to optimize and test with this publisher in Q4.

Our paid search partnership with CouponCause also attributed to performance increases in YoY revenue and AOV increases last month.

Here are a few other tactics we executed that lead to YoY growth in October:

  • A strong focus on content publishers driving at least 1 sale led to 1/3 of sales coming from this publisher category. Some of these content publishers included: Photoworkout.com, Elan Studio, and NewSpacePhoto.org
  • Our renewed focus on stronger affiliate coupons has also reflected strongly in discount publishers: RetailMeNot moved into #2 this month, driving $933 in sales vs. $104 in October of 2019 (a nearly 800% spike!)
  • Skimlinks continues to top the channel for traffic, thanks to evergreen posts from mass media sites Business Insider and Thrillist
  • Brand new loyalty partner Bing Rebates also made a big debut, driving 135 clicks and a sale.

If you would like to learn more about these optimization tactics and how to use them to grow your affiliate program, please email us at gethelp@jebcommerce.com and we will set up a call to discuss strategy.

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About the author

Stephen Robinson

Director of Affiliate Marketing

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Stephen was one of JEBCommerce’s first employees! He was one of our first account managers when JEB launched, and he now leads the entire affiliate department and strategy. In fact, over ten years ago, he built many of the original award-winning processes that our affiliate management team still uses to this very day. Since helping to launch JEBCommerce, Stephen has managed affiliate programs across multiple OPM agencies and worked driving ecommerce sale strategies within the private sector. Stephen returned to JEB in the Spring of 2018 and since then has championed the agency to win the, 2019 Pinnacle Award, OPM Marketing Agency of the Year! Stephen brings over 13+ years of account management, leadership and speaking experience in the affiliate space. He has managed both mid-sized and enterprise accounts including Audible, Bodybuilding.com, RedRoof Inn, PRWeb, Eastern Mountain Sports, Distinctive Apparel Brands, Palm and Hilton Hotels. Stephen has contributed to Feedfront magazine, as well as recently speaking at ASW2020. In his spare time, Stephen enjoys spending time with his wife and three beautiful daughters on the lake when he’s not training for triathlons. Up next - Ironman Coeur d’Alene, 2021! Certifications: CJ Ambassador, Impact Radius Certified, Rakuten Marketing Certified Agency Manager