The affiliate marketing landscape is constantly evolving, demanding not just expertise but also agility from those who manage it. At JEBCommerce, we pride ourselves on being that strategic partner, and a recently achieved goal with a leading client in the apparel industry perfectly illustrates the value of proactive, expert management.
Earlier this year, our client presented us with a dual challenge: successfully migrate their established, high-performing affiliate program to a new network, while simultaneously launching a brand-new, dedicated program to tap into a promising non-US market. These kinds of transitions and simultaneous launches can be challenging with potential revenue dips, publisher confusion, and technical hiccups. Our goal was to make this complex process seamless and immediately additive to their business.
Navigating the Transition and Launch
Network migrations require detailed planning, and our team worked to ensure every step was covered, from preserving existing publisher relationships and transferring historical data to verifying all tracking and creatives were on the new network. A smooth transition minimizes disruption, and for this client, it resulted in immediate, continued success.
Concurrently, launching the new program for the non-US market was a calculated move to expand the client’s global footprint. It demanded a focused recruitment strategy tailored to local market nuances as an investment in future market dominance.
The Impact: Measurable and Immediate Results
The real measure of success, however, is the performance in the months following the dual initiative. The results speak for themselves.
In the past few months, the existing, migrated affiliate program has not just sustained its performance but thrived, driving the majority of the revenue and accounting for approximately 59.7% of total revenue generated. This figure underscores the success of the transition, proving that the migration was executed with zero loss in momentum and positioned the program for continued strength on the new platform.
Even more exciting is the performance of the newly launched non-US program. In its first few months, it has rapidly established itself as a significant revenue channel, generating the remaining 40.3% of total revenue. This achievement validates the strategic decision to expand and demonstrates our ability to quickly scale and monetize new markets from the ground up.
More Than Just Numbers
This collective performance represents a successful partnership built on trust, strategic foresight, and execution excellence. For our client, it means:
- De-risked Growth: Successfully navigating a major network change without sacrificing revenue.
- New Market Penetration: Establishing a high-performing foothold in a previously untapped international market.
- Maximum ROI: Leveraging our agency expertise to turn a complex operational task into an immediate, high-value profit center, with a brand-new market segment already contributing over 40% of the collective revenue.
At JEBCommerce, we specialize in transforming the challenges of affiliate program management into opportunities for exponential growth. This client win exemplifies our core commitment: providing the strategic guidance and hands-on management necessary to deliver verifiable, top-tier results for sustainable growth. If you’re considering migrating your program or launching one, let’s talk! Reach out to us at gethelp@jebcommerce.com or schedule time to discuss your needs with us.
