The Rise of Video Marketing

When I was in the sixth grade, Greg Hession was the ‘guy’. And for the life of me I couldn’t figure out why. He had that ‘blonde hair/blue eye’ thing going on, I’ll give him that. But Robert Moerhing in the SEVENTH grade really knew how to work that angle (but that’s another…
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Pandora Wants a Subscription Box

Does everyone remember the tale of Pandora and her box of surprises? According to Greek mythology, Pandora was said to be the first woman on Earth. She was created by Hephaestus and Athena on instructions from Zeus. Once formed of clay, one-by-one each of the gods gave Pandora gifts, such…
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Negotiating a Tug-of-War

Working BOTH sides of the table: A Brand and an Influencer Definition of “Tug-of-war”: Firmly dig your feet into the ground when you pull. Use your arm muscles and leg muscles to pull as hard as possible. When told to 'pull', do so in unison. No one person, no matter how…
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The Journey Continues: Influencer Test (Part 2)

Last month, I wrote about how I wanted to investigate if Influencer Marketing was nothing more than smoke and mirrors (Part 1 Marketing Influencer: Friend or Foe?). I compared it to Dorothy in The Wizard of Oz and how, thanks to Toto, she…
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The Publisher Mantra: I Know My Value. Do You?

Publisher Development Observations Quotes are my thing. Well-formed, issue-directed, vernacularly blessed phrases that make a point so much better than a noun, verb and prepositional phrase thrown together in basic communication. Sure, anyone can say:…
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Slot Machines, Stilettos and Stretch Marks. Oh My!

Slot machines, stilettos, and stretch marks, Oh MY! Affiliate Summit West in Las Vegas My “baptism by fire” is complete. We went. We saw. We conquered. The JEBCommerce team just returned from five days in Las Vegas for this year’s Affiliate Summit West. And all I can say is Wow!…
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