Performance Marketing News

Is affiliate marketing really just "pay for performance"? JEBCommerce CEO Jake Fuller joins Haafiz Dossa and Brook Schaaf on the Affiliate Nerd Out podcast to reveal the hidden costs and strategic investments required to truly win.

Affiliate strategy fuels home goods growth: MoM revenue up 95%, AOV up 93%, conversion rate to 2.22% (+11%), and productive publishers up 86%. Quality partners and targeted audiences drive sustainable scale with higher-value purchases and consistent efficiency.

JEBCommerce seamlessly migrated a top apparel affiliate program and launched a new non‑US program. Results: 59.7% of revenue from the migrated program, 40.3% from the new market. De-risked growth, rapid international penetration, and maximized ROI through expert, proactive management.

Our partners at Rakuten Advertising released their "Beyond Black Friday" report. We dive into the key stats—like the 13% jump in app sessions and the rise of AI in discovery —and share our take on what this means for your Q4 affiliate strategy.

The holiday shopping season starts now. Our partners at Impact.com released new data showing 75% of consumers start research before mid-November. We break down the key takeaways and explain why a strategic affiliate program is crucial for Q4.

Our client Yamazaki Home is in the spotlight! A recent article celebrated their Three-Tier Sliding Drawer Seasoning Rack as a "small-space miracle worker" for eliminating kitchen clutter. We're breaking down how this feature highlights the power of intentional design and why authentic recommendations are the cornerstone of a modern partnership marketing strategy.

AI buying is here, skipping the click and breaking traditional attribution. Learn how AI-powered purchases create "influence without evidence" and why marketers must adapt. Explore actionable strategies for brands, publishers, and networks in this new landscape.

What do you do with "unrecyclable" items? Our client TerraCycle has a solution. Featured in Mashable, their innovative model turns waste into opportunity. We explore the strategy behind their success and how their brand-sponsored programs are a masterclass in building loyalty through partnership marketing.

Our affiliate team drove significant growth for an apparel client by diversifying CPAi with niche partners and optimizing publisher strategies, achieving up to 761.52% MoM revenue increase. Precision in affiliate management ensures sustainable growth and aligned goals.

CEO Jake Fuller was recently featured in eMarketer discussing the future of affiliate marketing. With the channel driving massive sales and AI looming, the core issue is attribution. See our take on why this is a critical moment for the industry.