John Corcoran, of the Smart Business Revolution Podcast, recently interviewed Jamie about affiliate marketing and the best strategies for building an affiliate program. In the episode, Jamie explains the inner workings of affiliate marketing, how the tactic has evolved over the years, and how it has been impacted by social media. Please give it a listen …
Affiliate marketing KPIs are now being shared by multiple industries, including Public Relations. Impressions, brand awareness and views have been replaced with clicks, purchase intent and engagement. This welcome change helps brands make better decisions as it relates to performance marketing.
Two big players in the digital marketing space, namely Affiliate Marketing and Public Relations (PR) are currently undergoing a significant and exciting shift, one that exposes ways each can help the other succeed, and unlock new opportunities for the brands they represent.
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