Performance Marketing News

Incorporating these 9 key strategies can revolutionize your program's success. From optimizing creative assets and data feeds to nurturing affiliate relationships and tailoring commission strategies, there's no shortage of opportunities to enhance your program's performance.

One of the most difficult parts of scaling a business is figuring out which channel is actually sustainable for bringing in new customers. JEBCommerce focuses heavily on new customer acquisition and increasing profitability for our clients in the affiliate channel.  New Customer Acquisition is one of the methods we measure affiliate programs by as well […]

Discover the game-changing tools and strategies to tackle the age-old challenge of affiliate marketing—incrementality. Learn how leading networks empower advertisers to optimize budgets, protect brands, and unlock new customer acquisition. Don't miss out on the essential insights that will transform your affiliate program into a profit-driving powerhouse.

We surveyed our fastest growing clients to share with your some of the best strategies for customer acquisitions. We include 3 short case studies that show you how advanced commission strategies, innovative use of technology and promotional structures and planning can help your customer acquisition strategy utilize the affiliate channel efficiently.

Learn 6 strategies to maximize affiliate partnerships. Drive sales, cultivate loyalty & grow your brand. Contact us for more!

I recently spoke at Affiliate Summit West 2020, my first time speaking at an industry conference, on the topic of Driving Revenue Leveraging Publisher Payouts. This presentation was a career goal that I thoroughly enjoyed achieving. In case you missed ASW this year or were unable to catch my presentation never fear. I’ve summarized the […]

Without a solid strategy to drive INCREMENTAL sales through your affiliate channel, you'll fail. Learn more in our article.

Affiliate marketing is about partnerships. When you have strong partnerships you find many different ways to hit your goals, including CAC goals. If you aren’t spending time with your affiliate partners, sharing information, finding mutually successful strategies, then you are probably running at a much higher CAC than you could be.

Wish your affiliate program could make more AND spend less? Let us show you how we helped a client increase revenue 24% and lower costs by nearly 8%.

On September 14, 2016, I had the distinct pleasure of speaking at Commission Junction’s annual conference for the affiliate industry, CJU. I was honored to be invited to share what I think is the biggest problem our industry faces and has faced for more than a decade – selling the channel to those outside the […]