Performance Marketing News

Affiliate marketing has evolved beyond last-click conversions—it’s now a full-funnel powerhouse. Learn why brands must invest in partnerships, strategy, and budget.

Discover why affiliate marketing is thriving in 2025. Explore its adaptability, strategic value, and the innovations shaping the future of this powerful channel.

Influencers, content publishers, and niche affiliates are hot these days. Advertisers consistently want to move beyond coupon, loyalty, and the standard top 20 producers to expose the brand to new customers and incremental profit. However, there are real issues to solve before jumping in. Learn about the program and mindset changes that should be considered when working with these types of affiliates.

Discover the formula for success in affiliate marketing, balancing time, partner relationships, and fraud protection for optimal growth. Come see how it could help your program!

Learn the key differences between private and public affiliate networks, and when launching on a private platform could save costs and drive success. Read

The perfect affiliate recruitment email can be easy to write and super effective, but you have to put the time into it or it will fall flat. Our CEO, Jamie Birch, updated a previous post on our blog helping you to craft the perfect affiliate recruitment email.

Q4 is upon us. Here are 10 things you can do now to ensure that your affiliate program is as successful as possible.

Discover insights on affiliate marketing's growth, technological advancements, and future trends from experts Jamie Birch and Cary Pierce of Rakuten Advertising. Read on!

Check out our guide on to choose the best affiliate network for your brand by considering cost, market reach, features, support, and affiliate types.

Explore key insights and expert commentary from Parrish Essell on the evolving landscape of affiliate marketing. Learn how to navigate challenges, leverage technology, and foster strong partnerships for success.