The Enduring Strength of Affiliate Marketing
By Jake Fuller
Discover why the pay-for-performance model makes affiliate marketing one of the most resilient channels in digital commerce, and learn how to prepare for the future.
Performance Marketing News
Turning Data and Compliance into a Competitive Advantage
By Staff
Discover how resilient affiliate programs turn complex data privacy laws and strict FTC compliance into a competitive advantage for sustainable growth.
Moving Past the Last-Click Attribution Trap
By Staff
Discover why last-click attribution hurts your affiliate growth and how dynamic commissioning can protect margins while rewarding new customer acquisition.
Building the Foundation: The Unsexy Advantage of Affiliate Fundamentals
By Administrator
Scaling an affiliate program isn't about chasing shiny new tech or magic toggle switches. It is about getting the unsexy fundamentals right.
How We Rebuilt Trust and Overcame Affiliate Marketing’s Early Reputation
By Administrator
Remember when affiliate marketing was considered the "problem child" of the digital marketing mix? We're breaking down how the industry shed its early reputation and turned a chaotic space into a trusted, highly resilient revenue engine.
The True Cost of Affiliate Marketing and What It Really Takes to Win
By Administrator
Is affiliate marketing really just "pay for performance"? JEBCommerce CEO Jake Fuller joins Haafiz Dossa and Brook Schaaf on the Affiliate Nerd Out podcast to reveal the hidden costs and strategic investments required to truly win.
Key Takeaways from Rakuten’s Holiday Report
By Staff
Our partners at Rakuten Advertising released their "Beyond Black Friday" report. We dive into the key stats—like the 13% jump in app sessions and the rise of AI in discovery —and share our take on what this means for your Q4 affiliate strategy.
Key Insights from Impact.com’s Black Friday Consumer Report
By Staff
The holiday shopping season starts now. Our partners at Impact.com released new data showing 75% of consumers start research before mid-November. We break down the key takeaways and explain why a strategic affiliate program is crucial for Q4.
Affiliate Marketing Is a Powerhouse—Time to Start Treating It Like One
By Jake Fuller
Affiliate marketing has evolved beyond last-click conversions—it’s now a full-funnel powerhouse. Learn why brands must invest in partnerships, strategy, and budget.
Affiliate Marketing 2025: Why the Best Days Are Still Ahead
By Jake Fuller
Discover why affiliate marketing is thriving in 2025. Explore its adaptability, strategic value, and the innovations shaping the future of this powerful channel.
